Find yourself a superhero:
A 26 year old political scientist in Mexico City has created the persona Peatónito as a defender of pedestrian right of way and safety. The city is particularly dangerous for pedestrians as there are an average of 9.4 fatalities from traffic accidents for every 100,000 people and 861 pedestrians killed in car accidents in 2006. This is compared with London (1.9), New York (2.2), and Bogota (4.1) according to the Institute for Transportation and Development Policy and one of the highest pedestrian fatality rates in the world.
With the failure to develop Mexico City (and many other cities worldwide) for people rather than for automobiles, the city has delivered a hostile environment for its pedestrians. Peatónito has started a public participation campaign for outreach and education through public demonstrations and direct communication. Along the lines of the aspirations of the Critical Mass movement for bicyclists, Peatónito uses cultural iconography and humor to raise the visibility of pedestrian rights and safety issues. This is particularly interesting as the mode share for Mexico city is less than 20% for automobiles (Atlantic Cities). For such a strong pedestrian share, the voice on the streets has been predominantly the automobile. Peatónito is one way to combat this.